Founded in 2002, Pura Vida Divers (PVD) full service PADI IDC Dive Resort is family owned and operated, offers daily scuba charters, private charters, scuba instruction, professional level instruction, air , nitrox, and trimix fills, and equipment sales, service, and rentals. Our love of diving, the ocean, conservation, education and community inspire us every day to offer the best possible experience to our guests. Pura Vida is a Costa Rican saying which translates literally into “pure life”, however, the real meaning is closer to “plenty of life”, “full of life”, “this is living!”, or “real living”. The name was derived from our expectations of your experience!
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Pura Vida Divers gives SFUPS members a $10 discount on all 2-tank dive charters and blackwater dives. To obtain this discount you must call the shop (1-561-840-8750) to book your dive and mention that you are a SFUPS member. You will not receive the discount if you sign up on their web site.

Force-E Scuba Centers has 5 locations (Pompano Beach, Boca Raton, Boynton Beach, Fort Lauderdale, and Riviera Beach) located to serve you for all your diving needs and get you access to some of the most amazing diving in Florida. Our stores are a full retail center with many great brands including an underwater camera center with selections of video lights, strobe, trays, arms, and much more, and feature our “no fear guarantee.” Buy it – use it – love it – or – trade it. Our store in Riviera Beach is located right next door to the famous Blue Heron Bridge Dive site and we offer maps, dive guides, rentals, and permitted night dives at this site. During certain seasons we have access to get you on boats from Jupiter to Ft Lauderdale to see the Goliath Grouper aggregations, Lemon Shark migrations, and Sea Turtle seasons. We also have incredible reefs and wrecks in South Florida with lots of amazing photography opportunities. Force-E has a Photo Pro team on staff in which they provide underwater photo classes, Go Pro classes, Photo Editing classes, and lectured presentations. Join us for your next adventure to build your photography portfolio! Visit us on Facebook, Meet-Up, Instagram, Twitter and You Tube.

Force-E benefits include free air fills, nitrox fills, $10 off in-store purchase to SFUPS members. Click here to learn how You must be a current member.


Reef Photo is South Florida’s ultimate candy store for the underwater photographer or videographer. The selection and ability to lay hands on the industry’s hottest gear is an opportunity that not many photographers have across the continental United States. Equipment aside the Reef Photo team is available for hands on demonstrations with the experience and know-how second to none.

Ikelite is a USA based manufacturer located in Indianapolis, Indiana. Since 1962, we have dedicated ourselves to quality product and innovation in underwater photography and lighting. We pride ourselves in bringing you technologies that become indispensable. We started with the first underwater light to incorporate a sealed beam bulb. But it’s not just about product. We also look for new ways to inspire, teach, and help you grow as a photographer. We are renowned for our commitment to support of our customers whether it’s helping to decide on the right equipment, servicing product, or giving photo advice.

Nauticam USA is the exclusive distributor for Nauticam products in the Americas. Nauticam USA is also the distributor for other leading underwater imaging brands, including Keldan Lights, Zen Underwater, FIX NEO Lights, and Inon. The Nauticam USA team are avid underwater shooters, and and pleased to offer this great gear to our customers. NUSA is based in sunny Fort Lauderdale Florida.

Zen Underwater products is for the discriminating underwater photographer. We believe that exploration beneath the surface of the Earth’s oceans is a mystical experience. We know that those lucky enough to experience the beauty and majesty of the sea, from a perspective that most will never know, are blessed beyond measure. They are the chosen and driven few that deserve tools to redefine excellence by combining thoughtful, intelligent design, the finest raw materials available, and an unblinking dedication to detail.


Light years away from hectic schedules and everyday worries, CoCo View Resort is perfectly located at the reef’s edge on Roatan Honduras. Founded in 1982 by Bill and Evelyn Evans, CoCo View is one of Roatan’s best diving resorts and has steadily grown and improved since then. Over the past 30 plus years, we have continued to develop the tradition of laid-back comfort and excellent diving that our guests have come to expect. Modern upgrades to our guest amenities and diving services have made this resort the most returned to dive resort in the world, and we are always refining our diving operation to make sure it is the ultimate in diver comfort and enjoyment.

All Star Liveaboards has been operating scuba diving liveaboards for over 40 years, offering a variety of destinations and price points. Choose from their luxury vessels in Indonesia (Raja Ampat, Komodo and the Forgotten Islands), the Philippines (Tubbataha, Apo Reef and Coron), or the Red Sea. Their latest addition is the beautifully-equipped “Scuba Scene,” from which divers can access the Red Sea’s shipwrecks and an amazing array of sharks near Brothers Islands, Daedalus and Elphinstone. All Star also offers trips catering to a range of different budgets throughout the Caribbean – including the Bahamas and British Virgin Islands. All dive liveaboard trips aim to showcase the local culture and include eco-adventures and island excursions whenever possible. To learn about all their destinations, visit their website at allstarliveaboards.com.

Located in the Jupiter area of palm beach county in south Florida, Shiny Prints was started in 2013 from a pure passion to create the best possible high end print possible. Founder and COO, William Heinitz pledged to focus on one product and do it better than anyone else. Shiny Prints started by working directly with local artists and photographers. It was that direction that allowed us to grow and become one of the high end metal print labs in the country.

Since we only offer Metal Prints, its important to have the absolute best possible materials and equipment in our production process. We only use the latest F series line of dye sublimation printers by epson that was specifically created for this process. This, combined with custom created print profiles that were made for exact setup of paper/printer/press and working environment, we are able to achieve the most accurate and sharpest metal print in the industry.

Discover three ways to experience the world’s best diving locations, in the incomparable Cayman Islands. This scuba diver’s paradise features three breathtaking islands, each with one spectacular resort that offers an oasis above the sea that’s as outstanding as the diving beneath it.

Compiled by an international network of top dive editors and world class underwater photographers, X-RAY MAG is the planet’s only truly global premier dive lifestyle magazine. Subscription and downloads are free.

Ocean Geographic Society encourages deeper appreciation of the beauty and the fragility of our ocean planet with the use of the finest imageries and passionate essays of the sea. The voice of the society, Ocean Geographic’s almanac endeavours to inspire the world citizen to greater awareness of the urgency to conserve and preserve our natural world both above and below.