Often, when I look at shark photography on social media, in magazines, or at many presentations, I have noticed that although the photos are of interesting sharks, and technically excellent, they lack sizzle – the wow factor! Why is that? Most underwater photographers are so caught up in the capture, that they forget about creating a story or an imaginative and artsy photograph, and just photograph the standard side view portrait. I will be discussing the next step(s) and will explain how I plan, set up, design, and photograph sharks in the wild.